What is Baudrillard's position on consumption?
- AIt is an irrational process.
- BIt is a positive process.
- CIt is a utilitarian process.
- DIt is an egalitarian process.
Reveal answer
Correct answer
A.It is an irrational process.
Reveal solution
Baudrillard frames consumption as magical thinking — consumers chase 'signs of happiness' expecting a miracle. This is fundamentally irrational behaviour.